| Does Universal Search change your Health Insurance Business? |
| Written by John Harvey |
| Tuesday, 17 November 2009 09:28 |
|
Anyone who has ever put effort into running a marketing campaign to promote a health insurance company will be quick to tell you success stories are few and far between. Selling health insurance is not an easy task and what's more, promoting this type of business can cost a fortune.
Anyone who has ever put effort into running a marketing campaign to promote a health insurance company will be quick to tell you success stories are few and far between. Selling health insurance is not an easy task and what's more, promoting this type of business can cost a fortune. Most health insurance agents have given up on the pay per click advertising, as with the introduction of the Google quality score many of the campaigns started to cost a lot more due to inefficient optimization of the agent's landing pages and websites. The times of simple Adwords campaigns is unfortunately over. Paid advertising is hard when you have to compete with all the big corporations. There is only a limited amount of high traffic keywords, so chances are that the small type health insurance business will not be able to keep up with the bidding. Prices of $9-15 per click are not unusual. Traditional SEO (search engine optimization) doesn't carry any guarantee of how quickly your business may appear high up in the ranking in the organic listings of the search engine. Reaching the place you want to be at takes time - it doesn't happen overnight. Competition in the organic listings is fierce to say the least and many small health insurance businesses find themselves up against the much bigger and well established health insurance corporations with their informative websites and all their back links. With the introduction of universal search in the search engines everything changed a little bit. There is a whole new Internet world out there, that has tons of traffic. The best example is You Tube which even though it is a video sharing sites has surpassed Yahoo as a search engine. Universal search basically means that search engines pull a variety of mediums like shopping results, video results, news results, blogs etc. in the search engine result pages to offer the consumer a variety of sources in different formats. As a result health insurance marketing these days has to focus on more than search engines. It needs strategies to market health insurance agents and plans by way of blogs, videos and social networking sites as well as other Web 2.0 properties. The combined traffic from these sources is much greater than search engine traffic so the way forward for small health insurance companies is to get a blog underway, show some videos and let the consumer become aware of what you have on offer in innovative and exciting ways. About the Author: John Harvey helps health insurance brokers to display their expertise in videos: Ohio Individual Health Insurance and Ohio Health Insurance Quote |